Black Hat Seo

Seo search engine optimization is a process in which seo experts use different tools and techniques for the optimization of website. Website optimization is term used in seo which means that a website is prepare to get crawled by search engines. If you are not familiar with the search engine no problem I can define it.

Search engines are used for search purpose on internet. For example if you are looking for seo company you just have to type the keyword seo companies in search engines like Google, Bing, Yahoo, MSN, search box and list of seo companies will be shown. All the companies shown in the results are indexed websites because when search engine crawl a website it saves that website in the data base and categorize that website on the basis of content.

There are two types of techniques used in organic seo to improve search engine ranking.

• Black Hat Seo
• White Hat Seo

I am going to discuss black hat seo in this aricle:

Black Hat Seo:

In black hat seo experts use ways that are disapproved by search engines are used to get high ranks in search engines. The seo experts use such illegal ways that give quick boost to the search engine ranking. The search engine is text driven so one of the black hat seo techniques is the use of hidden text. Having text and background same will hide the text which means only search engines can see the text. Another technique which is used in black hat organic seo is cloaking. In cloaking the content which is shown to the spider is different as to the users.

If search engine detects your black hat organic seo then yor website will never rank so avoid black hat seo

How to set keywords in Organic Seo

Seo search engine optimization is a process in which seo experts make a website visible in search engine results. When a website is live it needs organic seo so that it can be shown in the search engine results. About 90% of web users use search engines for search purpose. The users enter a keyword or phrase relevant to their search and search engines show a list of results.

Keywords play an important role to attract traffic and get high rank in search engines results. Seo set keywords for your website by using different tools and techniques. First of all those keywords must be relevant to your website which means that seo experts make domain analysis of your website and on the basis of that analysis seo choose a list of keywords. When a list is prepared by using different tools and techniques then the keywords more relevant to website are selected from that list.

The keywords more relevant and having more search volume with less competition are then selected as the final keywords. The reason to select keywords with high search volume is that the basic reason to develop a website is to get more traffic. When a keyword having high search volume is selected it means that you are selecting a word that users use mostly for search purpose. That keyword directs more search engines traffic towards your website. The low competition keywords are use so that you can easily rank against that keyword in search engines.

All in all the keywords play an important role in organic seo to get high traffic as well as getting high rank.